RUDIMENTAL SHARE VIDEO FOR ‘I WILL FOR LOVE’ FEAT. WILL HEARD

London-based genre-defying collective Rudimental, share this powerful video for their massive new single ‘I Will For Love’ Feat. Will Heard. The video, shot on location in Mexico City and directed by I Owe Youth, follows one family’s incredible journey as they travel from Mexico to America to make a new life for themselves.

Amir from Rudimental explains: “I Will for Love is a song about our common drive, an incredibly powerful drive. It’s about the lengths that we all go to for each other, for those we love. This video shows the extreme lengths that people can power through for each other. This is something I have witnessed first-hand; the strength of the love in my own family, struggling as hard as they have across borders, to give me a better life.”

‘I Will For Love’ is taken from their 14-track album ‘We The Generation’, out on October 2nd.

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