Ace Rose returns with powerful new single and music video ‘Go for Broke’

"On the set of 'GFB,' it was freezing and extremely windy, so I did the most logical thing. I thought it would be a sick idea to climb on top of a broken plane carcass to get drone shots"
5 July 2024

FM Premiere

Boundary-breaking rapper Ace Rose is back with the release of his latest single and music video, Go for Broke. This gritty and introspective track offers a profound glimpse into Ace Rose’s journey, from his European roots to his upbringing in the heart of LA’s hip-hop scene.

Go for Broke delivers a raw narrative centered on resilience and determination. Set against punchy beats and gritty visuals, the music video immerses viewers in Ace Rose’s world, highlighting his unyielding drive to overcome adversity and pursue his dreams fearlessly.

To further embody the message of the song, Ace Rose released a compelling music video. Recounting his day on set, Ace Rose shares, “On the set of ‘GFB,’ it was freezing and extremely windy, so I did the most logical thing. I thought it would be a sick idea to climb on top of a broken plane carcass to get drone shots. I regretted that idea the second I had to stand up on the thing and felt the wind trying to knock me off it. I also only used that footage for about 10 seconds in the video. It was completely worth it but I wouldn’t do that shit again!”

Speaking on the meaning behind Go for Broke, Ace Rose says, “I started with the melodic idea of the chorus, and then in fleshing out the song, the themes unveiled themselves to me lyrically. I ended up with a song that was an internal message to myself. Going for something and having to sacrifice people and situations because they were holding me back.” The single resonates not just as an anthem for dreamers but also for those who have overcome hardships and are relentlessly working towards their goals.

The single, characterized by its punchy delivery and grunge beat, recounts Ace Rose’s struggles growing up. The lyrics reflect on days spent without a home, emphasizing Rose’s determination to transform adversity into achievement. His message is clear: no obstacle is too great, and no dream is too ambitious. “I ain’t trying to be safe, so take your hand out the way, I’m going to go for broke until I finally get paid,” he declares, encapsulating the relentless spirit of his artistic journey.

European-born and LA-raised, Ace Rose is the fresh face of hip-hop, blending relatable lyrics with genre-defying beats. Inspired by legends like Lil Wayne, Nas, Kid Cudi, Kanye West, and Eminem, his music resonates with dreamers and hard workers, becoming a voice for his community.

aceofficial.lnk.to/goforbroke