The year is well and truly underway and it’s round about now that most people have let their resolutions slide. However, for those people who vowed to make this year the year they bring their dental surgery up to scratch, giving up this early is simply not an option and one of the most competitive industries out there is dentistry. If you are the proud owner of a dentist surgery concerned about being outdone by the competition, you need to keep on trying. Whether you have been operating for a long time or are relatively new on the scene, this guide will introduce some ideas to boost your surgery to the next level and set you on the path for success.
Ask for customer feedback
Before you make changes to your surgery, it’s a very good idea to ask your customers for their opinions and experiences via a customer survey. By asking them what you do well and where you can make improvements you can focus your attention in the areas which require work. You could also collate some positive feedback which would be fantastic to use in marketing campaigns, including on your website, which may encourage new customers to get in touch.
Revamp the website
The vast majority of people now turn to internet search engines like Google when they are looking for a product or service and that definitely includes when they are looking for a dentist. If your website it outdated, it may be time to invest in a more customer-friendly version which includes information, pricing, galleries, reviews, blog and contact details. It’s also important to invest time into local search engine optimisation to increase your visibility in search engines when people are searching for a dentist in your area.
Try some digital marketing
While on the subject of improving your website and search engine optimisation, it’s also worth trying some digital marketing techniques which can increase the number of people visiting your website. This might include building a social media presence on one or more platforms, sending out email newsletters, advertising on search engines or all of them together. You could also employ the services of a digital marketing agency who can manage this side of the business for you in line with your goals.
Improve the quality of supplies and equipment
One of the most important decisions you’ll face is when choosing where to buy dental supplies as the quality of supplies and equipment will make or break a customer’s experience. By improving the quality of the equipment you use you can enhance the level of care you provide and may also make several tasks and services easier and more efficient for your staff to perform.
Give the surgery a makeover
While it’s absolutely true that the service you provide is the most important aspect of your surgery, you might be surprised how much interior décor and the design of your premises can impact on the customer experience. You want your customers to feel calm and relaxed and that they are in the care of a professional. Try to let in as much natural light as possible and have some indoor plants to brighten the place up.