Brand Partnerships

UMG Names Libby Bush President of Global Brand Partnerships

Coach and Spotify Bring Music, Fashion and Gen Z Identity Together

Why Live Music Is Gaining Value in an AI-Driven World

Inside Ariana Grande’s 630,000-Ticket ‘Eternal Sunshine Tour’

Olivia Rodrigo Turns Her Album Aesthetic Into a Physical Brand Experience

Dove Builds a Fan-Access Campaign Around Charli xcx’s Tour

Tate McRae Turns Movement Into Brand Language for Calvin Klein

Fast Track And Major Label Division Plan Southeast Asian Digital Content Platform