Olivia Rodrigo is extending her latest album era beyond music through a new collaboration with Taco Bell and Mountain Dew.
The partnership introduces You Seem Pretty Pink for a Baja Blast, a pink lemonade variation inspired by Rodrigo’s album You Seem Pretty Sad for a Girl So In Love.
One of my favorite drinks ever is a Mountain Dew Baja Blast, so I genuinely cannot believe You Seem Pretty Pink for a Baja Blast is real. I’m so excited for everyone to try it at Daisy Chain Fields and at Live Más Café in just a few days! – Olivia Rodrigo
Launching on August 29, the drink will appear first at selected Live Más Cafés and Rodrigo’s inaugural Daisy Chain Fields Festival. The rollout includes themed café takeovers, merchandise, interactive installations and photo experiences shaped around the album’s visual identity.
When someone loves Taco Bell as much as Olivia does, the opportunity goes far beyond creating a new drink. We built a whole world around that shared love—from Live Más Café to Daisy Chain Fields Festival—for the fans who love them both. – Luis Restrepo, chief marketing officer at Taco Bell
The best partnerships create something fans didn’t see coming. That’s what we’ve always aimed to do with Taco Bell. Supporting Taco Bell’s collaboration with Olivia Rodrigo gave us the opportunity to transform the iconic tropical lime flavor of Mountain Dew Baja Blast into a bold expression of her creativity, delivering a fresh experience fans could get excited about. – Scott Finlow, chief marketing officer at PepsiCo Global Away from Home
A nationwide US release follows on September 24, with participating Canadian locations joining from October 1.
The campaign shows how a recognisable music aesthetic can move across products, retail spaces and live events—turning an album era into a wider fan experience.