Global alt-pop force Tamta delivers AUTOTAPINOSI, a control-versus-surrender concept engineered through EBM pressure, stripped vocal contrast, and a visual system that extends the track’s physicality.
Positioned inside a darker alt-pop/EBM lane, AUTOTAPINOSI runs on tension—minimal but hard-edged production, industrial sequencing, and a vocal chain that shifts from exposed proximity to full-scale expansion.
The record doesn’t soften its themes; it locks into them. Power, desire, and agency aren’t implied. They’re stated, then carried through both sound and image as a single, cohesive system.
Working alongside TEO.x3, the build stays intentional: space is preserved, impact is controlled, and the topline remains central even as the mix widens. Synth layers lean toward a guitar-like attitude, adding bite without overcrowding. Visually, the same logic applies. No separation between music, fashion, and performance, just one continuous framework designed to land as an immersive experience.
This is Tamta operating with clarity. Direct, physical, and fully aligned across sound, identity, and rollout.
For me, music, fashion and performance are all part of the same world. The music creates a feeling first, and then the visual identity gives it a form.
AUTOTAPINOSI reframes power, desire, and surrender. What was the first image or feeling that defined the track’s starting point?
Think of that very specific tension between control and surrender, that moment that you are fully aware of the consequences of surrendering power, but you willingly decide to go there. It’s not passive, it’s intentional. This is the very first experience that popped in our minds while working on the track.
That contrast between vulnerability and power, that dynamic also naturally translated into the visual world of the music video, where the shift of control becomes more physical and visible without needing to over-explain it.
You push directly into themes that many artists circle. What made you take a more confrontational, no-filter approach this time?
I didn’t approach it with the intention of being confrontational or let’s say provocative. When something feels real, I don’t see the point in softening it to make it more acceptable. I don’t feel the need to reshape my work to fit expectations, especially during the last couple of years.
I think people respond more deeply to that kind of directness, even when it creates a bit of discomfort. There’s something very human in that honesty, and for me, that always matters more than making something easier to digest.
The record sits in a darker alt-pop/EBM space. What pulled you further into that sonic territory for this phase?
That darker, more physical sound felt like the right space for this kind of emotional tension. There’s something very immediate about EBM and industrial textures. You can feel it before you even process it.
It’s also not the first time we’ve moved in that alt-pop/EBM space, so it felt like a natural continuation rather than a shift. Working with Teo, we didn’t overthink the direction, we just followed what felt right for the energy of the song, and it led us there.
Your world blends music, fashion, and performance. How does visual identity shape the way a track like AUTOTAPINOSI lands?
For me, music, fashion and performance are all part of the same world. The music creates a feeling first, and then the visual identity gives it a form. It’s not something that comes after, it develops alongside the song. That’s what makes everything feel more complete and immersive.
Music, fashion, and performance are are different expressions of the same idea. The music gives birth to that world, and the visual identity becomes a way to add depth and expands it.
It’s never something that comes afterwards or feels separate; it evolves at the same time as the sound. That parallel process allows everything to feel more cohesive, almost like each element is informing the other. In the end, it’s about building an immersive experience that feels complete and every part of it contributes to the same atmosphere.
Produced within an EBM-driven system—industrial textures, post-punk edge, electronicsequencing—how did you structure the arrangement to balance impact with clarity while keeping the vocal dominant in a dense mix?
We actually approached the vocal in a very dynamic way. In the verses it’s almost completely dry, very intimate and close, so it feels direct and exposed. Then in the chorus it becomes fully processed and much bigger, with more effects and width, which helps the emotional shift of the song feel stronger.
Production-wise the track is very minimal but still hard and punchy. We didn’t want to overcrowd the arrangement, because that space helps the vocal stay clear even when the track gets heavier.
Another interesting element is that even though most of the sounds are synth-based, they are designed to have almost a guitar-like attitude. I think all that helped give the track its identity while keeping the vocal at the center.
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Photo Credits:
Photographer: Lena Knappova / @lenaknappova
Music Video Credits:
Director : Adam C.Keller / @adam.c.keller
Creative Direction : NMR / @nmrdotcc
Director of Photography : Aris Ziotopoulos / @ariszita
Production: Evelina Evangelia Stoltidou / @evelinaegw