Study reveals most exciting music collaborations for fans: Adele x Lady Gaga tops the list

"Combining unique music styles generates excitement and anticipation, boosting streams, sales, and concert revenues”
27 June 2024

A new study by QR Code Generator has revealed the artist collaborations that would generate the most excitement among fans, with Adele and Lady Gaga topping the list. Using data from Music Metrics Vault and SongStats, the study analyzed monthly listeners, followers, total streams, and playlist reach to find the closest matches in popularity.

Top Collaborations That Would Excite Fans

  1. Adele ft. Lady Gaga
    Leading the list is a collaboration between Adele and Lady Gaga, whose fan bases share a 99.93% similarity. Adele has 20.8 billion streams and 55.6 million followers, while Lady Gaga has 21.7 billion streams and 29.9 million followers.
  2. Kendrick Lamar ft. Nicki Minaj
    Ranking second is Kendrick Lamar and Nicki Minaj, with a similarity score of 98.35%. Lamar has 37.8 billion streams and 78.3 million monthly listeners, while Minaj has 37 billion streams and 47.9 million monthly listeners.
  3. Taylor Swift ft. The Weeknd
    In third place is Taylor Swift and The Weeknd, with a similarity score of 95.56%. Swift has 105.2 million monthly listeners and 111.7 million followers, while The Weeknd has 108.1 million monthly listeners and 84.2 million followers.
  4. Harry Styles ft. Lana Del Rey
    Ranking fourth is Harry Styles and Lana Del Rey, with a 91.19% similarity. Styles has 21.8 billion streams and 888 million playlist reaches, while Del Rey has 26.6 billion streams and 867 million playlist reaches.
  5. Ariana Grande ft. Post Malone
    In fifth place is Ariana Grande and Post Malone, with a similarity score of 90.03%. Grande has 1.1 billion playlist reaches and 96.6 million followers, while Malone has 1.3 billion playlist reaches and 44 million followers.

Industry Impact

Marc Porcar, CEO of QR Code Generator PRO S.L., commented: “These findings highlight how artist collaborations can significantly impact fans. Combining unique music styles generates excitement and anticipation, boosting streams, sales, and concert revenues.”

These potential collaborations promise to create a significant buzz in the music industry, uniting diverse fan bases and driving engagement across platforms.

The top ten collaborations with the most potential 

Main Artist Best Collab Percentage Difference Similarity Percentage Ranking 
Adele Lady Gaga -0.07% 99.93% 
Kendrick Lamar Nicki Minaj -1.65% 98.35% 
Taylor Swift  The Weeknd -4.44% 95.56% 
Harry Styles Lana Del Rey 8.09% 91.91% 
Ariana Grande Post Malone -9.97% 90.03% 
Post Malone Dua Lipa -11.33% 88.67% 
Rihanna Dua Lipa -15.94% 84.06% 
Drake Ariana Grande -17.71% 82.29% 
The Weeknd Billie Eilish -24.31% 75.69% 
Billie Eilish SZA -34.09% 65.91% 10