Kelly Rowland has joined OLAY as a brand ambassador, bringing her music identity and fast-moving lifestyle into a campaign for the company’s Super Collection.
The singer and actress appears in the new Bounce Back campaign, which positions simplified skincare around the demands of travel, rehearsals and performance.
My life is always moving, so I like to keep my routine simple. OLAY Super Serum is an easy choice for me because it gives my skin a natural-looking glow without adding extra steps. It has become one of those products I can count on in my daily routine. I remember my first time applying the product, seeing that glow and thinking, ‘My skin is popping.’ – Kelly Rowland
The partnership also extends into fan engagement. With new solo music on the horizon, Rowland and OLAY are offering fans the chance to win a signed Signature Bounce Back Kit by sharing a favourite song, memory or reason they support her through OLAY’s social channels.
Kelly brings confidence, authenticity and a real understanding of what it means to balance a full life without sacrificing personal care. That makes her a natural partner for the OLAY Super Collection. – Gwynedd Davis, brand vice president of North American Skincare at Procter & Gamble
By connecting skincare with Rowland’s music, schedule and fan community, OLAY is using artist-led storytelling to give a conventional beauty campaign greater cultural reach.