Tano is expanding its Lumanu partnership to manage affiliate payouts and compliance, while AI identifies creators and human strategists manage campaigns and relationships.
Tano says the model supports campaigns with over 4,000 creators without increasing headcount. Lumanu now handles both flat-fee and affiliate payments.
Under the new system, each client receives a dedicated account funded in USD, GBP or EUR. Creators can be paid in their local currency when a commission is earned, using payment rails including ACH, SEPA and Visa Direct.
Lumanu also acts as the master vendor, collecting tax documentation, completing compliance checks and filing relevant forms. The company says it processes more than $1.5 billion annually for over 500,000 creators and freelancers across more than 180 countries.
Our business model is built to unlock the human marketer. We use AI for what it’s best at. It finds the right creators from data no team could process by hand. – Tano CEO Will Caplan
The expanded integration points to a more mature phase of creator marketing, where AI may accelerate discovery and campaign scale, but reliable payments, tax handling and human relationships remain essential infrastructure.