Swiss watchmaker Hublot’s ad shows Formula One boss Bernie Ecclestone sporting a black eye. The billionaire was recently mugged in London where four men punched and kicked him to the ground and took his jewelry.
The ad shows a photograph of Ecclestone with a black eye and scratched face supplied by the F1 chief himself from his mobile phone — being used in ads for the Hublot brand.

The tag line quotes Ecclestone saying: “See what people will do for a Hublot.”

The ad also says the Geneva-based firm “condemns all forms of violence and racism.”