FM PRO TECH NEWS
Lotus has partnered with East London artist Kojey Radical to reimagine the Emeya electric sports car as a cultural design piece, unveiled at Lotus London, Mayfair. As Creative Director, Kojey shaped the vehicle through his sketches and storytelling, exploring identity, heritage, and fatherhood.
The design draws from Kojey’s creative world and the Lotus archive, with the iconic Lotus Esprit as a key reference. Its ventilation lines are reworked as light across the Emeya, creating a subtle nod to heritage without slipping into nostalgia.
Ben Payne, Vice President of Design, Group Lotus, said:
Kojey brings a rare creative clarity — an ability to translate emotion into form with precision and intent. This collaboration reflects what modern British creativity looks like: fearless, expressive and deeply rooted in identity.
The project lands ahead of Kojey Radical’s Royal Albert Hall appearance on Wednesday 20 May as part of the Albert Sessions series, where he will also mentor Future Makers competition winners GeeOne and Zachariyah Sol.
More than a car wrap, this is Lotus using the Emeya as a cultural interface, with Kojey Radical pushing design into something personal, architectural, and built with intent.