3 Essential Steps to Improving Your Brand Image

By Vanessa B

Increased customer recognition, competitive industry edge, enhanced consumer loyalty, improved credibility — these are just a few of the many benefits that you stand to reap from optimising your business’ brand image. With a solid and trustworthy reputation in place, you will build a much stronger foundation for your company, from which you will be more likely to grow and scale your market going forward.

Do you want to unearth the secrets of how to build a robust reputation for your business?

If so, be sure to read on. Here are three things you must do to improve your brand image:

Make great first impressions

The first impression that you make on your consumers will go a long way towards either helping, or hindering, your brand image. If you want to attract potential consumers to your business’ brand within just a few seconds of meeting them, it’s essential that you put the following advice into practice:

1. Be on time, every time

2. Present yourself appropriately

3. Have a winning smile!

4. Be open and confident 

5. Refrain from using filler words

6. Actively listen and respond

7. Retain a sense of positivity

8. Be courteous and polite

9. Have a strong and firm handshake

10. Look the other party in the eye at all times

Protect customer data at all costs

Losing your customer data and allowing it to fall into the hands of a cybercriminal is definitely not a good look! Should you allow this to happen, your consumers will find it difficult to trust you again, which in turn will result in them taking their business elsewhere. Just to add insult to injury, they won’t have any qualms in telling their friends and family members to avoid your business in the future either.

If you want to build a trustworthy and reputable brand for your business, you need to protect your customer data at all costs. There are a number of different courses of action that you can take to perform this crucial task, with one of the most effective options being to invest in the Proofpoint data loss prevention service. Once you take advantage of this robust DLP solution, you will find it easier to prioritise the safety of your most critical pieces of data, you’ll be much more likely to understand the specific risks that you face, and you’ll have the capacity to monitor your data in motion.

Be consistent

Customers like knowing what to expect from the businesses that they bring their custom to. To ensure that you never let your target audience down in this sense — and in turn, tarnish your brand image — you need to be consistent with everything that you do. 

Here are four things that you can do to improve your company’s overall consistency:

1. Focus on what’s important, not what’s urgent

2. Set yourself a number of S.M.A.R.T goals (Specific, Measurable, Achievable, Realistic, and Timely)

3. Communicate your overarching aspirations with your entire workforce

4. Make quality hiring one of your top priorities