Brand new Swatch Event Showroom has opened its doors to welcome in Belfast’s most discerning shoppers and browsers.

Temporarily located in the city’s Victoria Square Shopping Centre, this unique space features the new Swatch & Fashion collection designed by Jeremy Scott, the New Gent 3 collection, the Colour Code collection, among other amazing styles.

Swatch has consistently championed and explored the exciting links between Art, Fashion and Sport – three areas which form the pillars of the Swatch brand. More specifically, the convergence of the best contemporary fashion and music is often at the heart of Swatch collections and events.

With this in mind, the Swatch Event Showroom purposefully celebrates the relationship between all-things sonic and stylish, and is being launched a few weeks ahead of the much-anticipated 2011 MTV EMAs, taking place in Belfast’s Odyssey Arena, on November 6th. Swatch is one of the main pan European sponsors of this year’s show.

To capture the excitement and spirit of the 2011 MTV EMAs, the Swatch Event Showroom store will be hosting some really amazing competitions. As of Wednesday, October 12th – in the run-up to the 2011 MTV EMAs – participants over the age of 18 will have the chance to win standard tickets to the momentous event!

The Swatch Event Showroom offers yet another confirmation of Swatch’s ongoing commitment to the crossover of fashion and music in the 21st century. Just like the 2011 MTV EMAs, it also promises to be a lot of fun!