Fairtrade fanatic and award-winning funnyman Tony Law is leading a two-week coffee campaign and mini-series, Finding Hannah, showing us how we all have the power to change the world through buying Fairtrade coffee.
Tony met Hannah in a store in Clapham, London, who he takes on a ‘bean to cup’ Fairtrade adventure, all the way to a coffee co-operative in the Southern Hemisphere…
Watch the rather entertaining campaign, to learn little lessons about the environmental, economic and social impact of Fairtrade for coffee farmers and…to unlock clues that slowly reveal the country Tony and Hannah are visiting.
If you guess where in the world they are at thepowerofyou, you can win a trip out there for two worth £4,000!
Tony says: ‘This campaign is simply about how very small choices around what coffee you drink can help improve the lives of disadvantaged farmers.
So c’mon and join me on my virtual travels around the world so you too can win the journey of a lifetime!’
Fairtrade Coffee Genius Kate Lewis says: “You have the power to change the world one purchase at a time through buying Fairtrade coffee.
Our farmers always get at least what it costs them to grow their coffee – amazingly, other farmers might not.
Only with Fairtrade do farmers receive an additional amount, the Fairtrade Premium. They choose for themselves how to invest it to build stronger communities and businesses.
Fairtrade works with more than 580,000 smallholder coffee farmers globally who grow their coffee on farms of two hectares or less.
Last year, Fairtrade premium of approximately €28.9 million (£23 million) globally was paid back to coffee farmers around the world for investment in their businesses or community development projects like clean water or education.”
SPONSORED BY FAIRTRADE FOUNDATION