Passion Pit frontman Michael Angelakos is sick of music videos looking like commercials…
“From now on I want every music video to be like its own small short film,” he says.
Inspired by Osamu Tezuka’s animated short “Jumping,” David Wilson expressed his interest in capturing a live version of the film’s bouncing animation with a helicam.
As Wilson explains, “it was the desire to echo the seamless rhythm in the song with the camera bounce that drew me to this bespoke helicam capable of creating such a smooth bounce.”
With the support of The Creators Project, a global initiative dedicated to supporting artists in realizing their creative visions through technology, David Wilson and Michael Angelakos of Passion Pit tackled the challenge of conceptualizing a narrative based on the song’s lyrics and the capability of the helicam’s tailored movements.
“Essentially, we were able to achieve moves with the camera that I haven’t seen before; the bounce is something that really differentiates this from any helicam video I’ve seen before,” explains Wilson.
“Making that a reality was a challenge; there’s a reason a camera hasn’t been bounced via mini helicopter before.”
Their efforts paid off, as the bouncing nature of the video replicates both the booming rhythm of “Take A Walk” and Angelakos’ attempts to rise above the troubles weighing him down.
In ‘Take A Walk’, Michael Angelakos takes us to the struggle with the modern-day issue of maintaining a sense of self and family amongst the trappings of materialism.
Passion Pit’s upcoming release Gossamer (out July 24th on Columbia) is ultimately a search for hope.