Warner Music Group and NetEase Cloud Music have renewed their strategic licensing partnership through a new multi-year agreement.
The deal covers Warner’s recorded music and publishing catalogues while expanding into artist promotion, marketing support and multimedia content beyond audio streaming.
Warner artists will receive dedicated support as they build audiences in China, with NetEase using its community and social discovery tools to strengthen fan engagement.
Robert Kyncl, CEO of Warner Music Group, says:
China is a vital part of the global music ecosystem, and our continued partnership with NetEase Cloud Music is key to our mission to maximize our artists’ reach in the region. By leveraging NetEase’s innovative social platform and deep understanding of Chinese youth culture, we’re building lifelong fanbases for our artists in this important and fast-growing market.
William Ding, CEO of NetEase Cloud Music, adds:
We’re delighted to extend our successful collaboration with Warner Music Group. NetEase Cloud Music has always been the platform of choice for young users to discover and share great music, and to interact with artists. Together with WMG, we’ll continue to push the boundaries of how music is experienced, ensuring that the world’s premium music is accessible to our users.
For FM PRO TECH, the signal is clear: streaming partnerships are moving beyond catalogue access into artist marketing, interactive content and long-term audience development.