Sultry style icon, Dita Von Teese launched her Von Follies lingerie collection for Target Australia.
Von Follies by Dita Von Teese was inspired by Dita’s long-time love of lingerie and her own personal collection of vintage lingerie.
The launch range combines sophistication and sensuality with distinct touches such as grosgrain and velvet ribbons, delicate eyelash lace, and control mesh to give the essence of the sultry 1950’s glamour girl.
True to Dita Von Teese’s signature style, the collection encapsulates an iconic vintage feel including one of her personal favourites, the overwire bra and high waisted panties, garter belts and lovely corsolettes. Each item enhances the feminine silhouette that Dita Von Teese is world renowned for representing.
Explaining the inspiration for the range, Dita Von Teese noted, “There are so many vintage lingerie pieces I love that I haven’t been able to find in all my years of collecting. I wanted to design pieces that are tributes to my vintage obsessions, to make them beautiful and functional, while modernising them for everyday wear.”
“I’ve had a longtime fascination with the 1950’s era overwire bras. It’s something that has been quite a task to create, but the end result is so chic, and so unique, I’m very proud of it. It’s a statement piece meant to be seen. I am also very happy with the beautiful panties we’ve made and can’t wait to have them in my lingerie drawer! They are so comfortable and sexy, and flattering on any shape,” she said.
The range features ten collections that range from black lingerie sets that Dita Von Teese feels every woman should own, to bold luxurious reds, nudes with black lace overlay, vintage-inspired pale shades of satin, and even an animal print.
With selected bra styles available up to an E-cup and briefs up to size 20 (European/US size 46), Von Follies by Dita Von Teese will bring a touch of sophistication and glamour to women of all shapes and sizes.
Dita Von Teese explains, “It was very important to me to offer lingerie in a large range of sizes. Size range was one of the first things I asked when I was approached to create this collection. It was important to me to accomplish the task of making these beautiful things in sizes that can make any woman feel sexy and glamorous, and I’m very proud that we have been able to do that, while keeping prices affordable,” she concluded.
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