Victoria Beckham and Land Rover unveiled the Range Rover Evoque Victoria Beckham Special Edition at an exclusive launch event in Beijing, China. The event, to took place at The Central Academy of Fine Arts (CAFA) on the eve of the Beijing Motor Show.
The exclusively designed Range Rover Evoque Special Edition is the result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.
Victoria was appointed Creative Design Executive in July 2010 and has worked with the Land Rover design team under the direction of Design Director Gerry
McGovern over the past 18 months to create her Special Edition.
Victoria Beckham said: “I am very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I’ve always driven a Range Rover, for me they are the epitome of quality and luxury.”
“When I first started working with the team I did a lot of research, and created mood boards to show the team my love of timeless and classic design. I looked at yachts, luxury jets and classic cars.”
“It’s the small detail that makes all the difference. I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship. I like that it feels luxurious but also has quite a classic edge to it as well as a contemporary feel.”
The Range Rover Evoque went on sale in September 2011 and is the recipient of more than110 international awards thanks to its unique combination of dramatic design underpinnedby the brand’s core credentials of capability and luxury.
The Range Rover Evoque Special Edition with Victoria Beckham goes on sale first in China with deliveries due from October 2012.
landrover.com/victoriabeckham
