Volkswagen Golf GTI has worked with the London arm of Tribal Worldwide and dance act Underworld to create an experience called Play The Road, a project that synchronises driving and music in real time.
Play the road generates music via a phone app that’s connected to the GTI’s onboard computer, reading the driver’s location and movements to compose music live.Tom Wharfe, communications manager at Volkswagen UK, says: “Music and driving have always been synonymous since the invention of the in-car stereo. Along with the new Golf GTI’s advanced technological features we wanted to explore how we could build on the driving experience and make music feel like an integral part of driving.”Matt Oxley, head of creative technology at Tribal Worldwide, London, added: “Play The Road is a highly ambitious concept that reinvents driving music. We’ve created an experience that blends music, technology and emotion, turning the new Volkswagen Golf GTI into a responsive musical instrument. It delivers a unique experience.”
GTI + Underworld have reinvented driving music, and you could experience it at an exclusive track day event. You’ll get behind the wheel of the new GTI MK7 and experience our prototype project, transforming you from driver to musician, as you create music with your drive. Simply enter your name and email address for your chance to win. Facebook competition.
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