UK R&B Rising Star SHAMIM Unveils Bold Video For OPTION & PRIORITY

South London based R&B singer and songwriter SHAMIM ended the previous decade in the most triumphant way possible with the release of her debut single Option & Priority. To follow up with its buzzing success, the artist is coming strong in the year of 2020 with the fierce, bold and powerful OPTION & PRIORITY music video.

In a London landscape, Film Boy Entertainment director Prince Mensah has created amazing visuals that allow the leading lady Shamim to exhibit the sense of power and control the lyrics of the song allude to as well as bring to life the song’s theme of women’s empowerment.

Powerful magnetism and undoubtable ability to keep you undistracted alongside with her edgy fashion and styling, these are Shamim’s qualities that help deliver the message of freedom of expression and the strength of a woman. Helmed by Amandeep Dhaliwal, who has previously produced A2, Jevon, and Sam Wise under his Clonez moniker, Option & Priority is a self-worth anthem led by captivating vocals making this a forward-pushing contemporary R&B offering…

The fast rising R&B singer confesses “I am inspired by honesty in music”, while her musical influences range in between legends such as Etta James, Nina Simone and Otis Redding. If you are a fan of Beyoncé, SZA, Ella Mai, Jorja Smith, Summer Walker or Rihanna, you will definitely love the fearless Shamim who aspires to keep the legacy of the same freedom her idols have created. Born in Uganda and raised in the UK, the newcomer is excited to establish herself as one of the UK’s brightest fresh acts in 2020 with her debut single Option & Priority.