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TWO ICONIC DUTCH BRANDS. ONE MISSION: THE ORANGE EXPERIENCE

KLM Heineken orange3Two iconic Dutch brands. One Mission…Heineken and KLM surprised 10 lucky US citizens to take the ultimate leap of faith and go on the ultimate Orange Experience on King’s Day in the Netherlands.

The lucky winners took part in a special competition organised by KLM and Heineken, were treated to the ultimate Orange Experience on King’s Day in Amsterdam, the famous citywide yard sale and street party rolled into one.

Millions of Dutch took to the street clad in the national colours for the traditional celebration of the monarch’s birthday. For the past 122 years, the national holiday has always been called Queen’s Day. But with the abdication of Queen (now princess) Beatrix, the Dutch now have a male monarch in King Willem-Alexander…

The ultimate surprise came when DJ Armin van Buuren jumped on board to give them an hour‑long private performance!KLM Heineken orange2KLM Heineken orange1KLM Heineken orange4

Sponsored by KLM & Heineken