Be one of the first to get your thumbs on the Xperia™ PLAY, the ultimate gaming smartphone.Get down to Sony Ericsson’s pop-up Xperia™ PLAY Rooms and for one day only you’ll be able to immerse yourself in your favourite gaming worlds…explore the forest, avoid the burning helicopter, check out the racing cars and try out the new
Xperia™ PLAY phone.

Time: 9am-5pm
Date: Thursday 31st March
Venue: Xperia™ PLAY Rooms (The Old Sorting Office), 21-31 New Oxford Street – London
Free Admission
Under 16s must be accompanied by an adult