New York City fashion brand Black Apple enlisted the help of Machine Gun Kelly to launch their Spring/Summer 2011 Campaign.Black Apple is a collective of designers, artists and musicians who ride the restless energy of New York City to the last stop and forge onto new stations.

Started by the makers of Public School, this young mens brand looks to be the overachievers of their world, toughening the weak and making ugly handsome again.
We revel in our underdog status and look to prove right wrong.