Beyoncé presents her own UK “House of Dereon” line, “Couture.Soul.Kick”. It represents three generations of Beyoncé’s family, Agnez Dereon as the ‘Soul’, mother Tina as ‘Couture’ and Beyoncé as the ‘Kick” .Tina Knowles, Beyoncé’s mother said:
“Beyoncé and I are so proud of the line-up. We can’t wait to see the consumer’s response and how she makes it her own.”And…Beyonce revealed to U.S Style Magazine: ‘When you’re young -18 or 19 – you have the energy and drive. That’s the time to work as hard as you can.
‘Now I’m a woman, and because I gave it my all, I can focus on my marriage. I can decide I want to have kids. I can be the mother I want to be and dedicate myself to my children.’
Couture.Kick.Soul will be available at Selfridges department store in London and prices begin at £80.