Last night saw 37-year-old sultry Mad Men star Christina Hendricks host the JOHNNIE WALKER BLUE LABEL ‘Ultimate Game Changing Experience’ event at the Hotel Fasano in Rio de Janiero, Brazil.
The evening saw the brand officially reveal designs of three unique ways to experience the extraordinary JOHNNIE WALKER BLUE LABEL whisky, whilst celebrating the brand, honouring true game-changers at the event and offering guests the chance to taste the unique new serves.
Each creation was tasted for the first time ever by Christina Hendricks who wore a stunning Mad-Men style black L’Wren Scott dress accessorised with classic, understated vintage jewellery.
The three unique serves were created by three previous winners of Diageo Reserve; internationally revered, talented mixologists: Manabu Ohtake; 2011 World Class Winner, Erik Lorincz; 2010 World Class Winner and Aristotelis Papadopoulos – the 2009 World Class Winner.
Christina said “It was so exciting to have some of the world’s best bartenders create three new JOHNNIE WALKER BLUE LABEL serves for me.
Each drink had completely different flavours and they all complimented JOHNNIE WALKER BLUE LABEL perfectly.
A lot of people don’t consider women whiskey drinkers and I’m representing a new group of women who are enjoying it very much”.
