Boux Avenue’s Owner and Dragon’s Den judge Theo Paphitis chose I’m A Celebrity winner Stacey Solomon to front his lingerie fashion brand.She said: ‘Wow, I have just discovered new lingerie boutique Boux Avenue. I love it, and everyone should go and try on in there just to experience the changing rooms amazing lighting settings – they would make anyone look good in their underwear, even my muffin top!
‘Wahoo! And the underwear is great for girlie girls like me!’

Stacey is also launching her own perfume soon. She said: ‘I can’t believe I’ve been approached to make a perfume. Little old me from Dagenham!’