Lucy in Disguise is the brainchild of sisters Lily Allen and Sarah Owen.

Their shared passion for fashion and love of sourcing and hoarding Vintage finds led to a desire to share this with the world.

The aim of LID is to make Vintage style attainable.

The highest quality labels, designers and looks are brought to the customer in the street at prices that make looking a million dollars for that special night out an affordable luxury.

This is the place where the vintage loving girl can buy or hire desirable pieces from whichever decade she chooses.

Housed under one roof, beaded dresses from the 20’s, evening gowns from the 30’s rub shoulders with 40’s tea dresses and prom dresses from the 50’s.

Ossie Clark and Biba from the 60’s and 70’s, sequins and sparkle from the 70’s and 80’s, whether you want to look like Bianca at Studio 54 or Twiggy sashaying down the King’s road in ’67, you’ll find the right look for you at LID.

No more rummaging on jumble sale rails or six am alarm calls to get down the market, the best and most stylish pieces have been hand picked and laid out for your selection by “Lucy’s Ladies” and the rest of the Lucy in Disguise team.

This crack fashion squad are not just sales assistants, they are stylists who share your dedication to style and your demand for the best, and they will not rest until they’ve tracked it down for you with bells on, or at least with bag and jewels to match!

As if this wasn’t enough, downstairs at the LID store in Covent Garden, you can add the finishing touches to your look by visiting the Blow Dry Bar and Vintage Salon where your tresses will be teased and your make-up applied to create the perfect vision of beauty and style.
You’ll soon be addicted to the LID experience and want to bring all your friends – LID is ready for you with a private dressing room , your own private stylist who will cater to your every need while you sip Grey Goose cocktails and debate the merits of hemlines.

Lucy In Disguise – the modern girl’s way to do vintage.