JACQUI AINSLEY, girlfriend of film director Guy Ritchie, launched new lingerie brand Boux Avenue, which offers affordable luxury underwear for lingerie lovers.Theo Paphitis, owner of the brand and star of Dragon’s Den, has taken deep consideration of his clientele by listening to women and what they want out of a lingerie buying experience.The 29-year-old Sexy model Jacqui Ainsley says “I am honoured to be the first Boux Girl. I love that day to day, whatever side of your personality you want to show that day, you can wear what you want and there will be lingerie to fit that.”
Jacqui has been dating her 42-year-old Lock, Stock director for a year and she is due to give birth in September. She said at the launch: ‘For me at the age I am now, I feel the best I have ever felt, mind, body and spirit.’

“Boux Avenue lingerie is desirable, delicately detailed, beautifully designed and affordable. ‘I loved putting the ‘Oooh’ in Boux – now it’s your turn’,