To celebrate the start of a new chapter in its history, the Swiss Maison d’Horlogerie held a spectacular seaside garden party. The event was highlighted by the presence of movie star Gwyneth Paltrow.
“The motto of Baume & Mercier, ‘Life is about moments’, very much reflects my personal philosophy of life. That’s why I said yes/responded positively when the Brand proposed that I represent it”, she explains.

Because she gracefully balances her professional and family life, because she is genuine, creative, assertive and caring, Oscar-winning actress Gwyneth Paltrow epitomizes all the admirable values of the Swiss Maison d’Horlogerie.
To mark the start of a new chapter in its 180-year history, Baume & Mercier invited 950 guests to a garden party on the beach to echo its new Brand universe: seaside living in the Hamptons.

75 tons of sand, 800 square meters of grass, and 7,000 hours of work were needed to create this magical atmosphere between earth and sea.

Imagine monumental sand sculptures, the sound of waves, guests enjoying themselves on the wooden deck and then on the dance floor.