The best of Italian innovation and design was on show as the new Fiat 500byGucci hit’s UK shores for the first time last night.

The Fiat 500byGucci has been exclusively customized by Gucci Creative Director Frida Giannini in partnership with Lapo Elkann and Fiat’s Centro Stile.


The new Fiat 500byGucci has taken customisation to the next level by also developing a range of ready-to-wear and accessories to appeal to the most discerning style influencers.



The collection includes travel accessories, small leather goods, drivers, tracksuits, bombers, driver’s gloves, sunglasses and a watch, which will be available in select Gucci stores.
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