TransvioletLA via NYC quartet Transviolet, share a stunning undwewater video – directed by Ryan Andrews – to accompany their highly engaging and electrifying pop number ‘New Bohemia’.

Band’s singer Sarah McTaggart explains: “We are equals. We are not our gender, our race, our sexual orientation. We are not our religion, our nationality, or social class. We are equals. We will not fight the wars of our fathers. We will not inherit the hate and fear of things we do not understand. We will not continue the vicious cycle, using violence to stop violence to stop violence. We will not be told that this is just the way things are. We decide what our future looks like. We are the new bohemia,”

And yes, the song played in the national advertising campaign for Google Android, which will run through summer 2016.

‘New Bohemia’ is lifted from their solid self-titled EP together with ‘Girls Your Age’ and ‘Bloodstream’.

McTaggart explains their choice of name…”We were sitting around the living room with books on mythology and poetry one day, determined to pick a band name (as this had been no easy task for us). Judah came across this poem by Charles Bukowski called ‘When The Violets Roar At The Sun.’ It goes, ‘They’ve got us in a cage, ruined of grace and senses, and the heart roars like a lion at what they’ve done to us…’ It spoke to me so plainly about how we (the band) felt about the world, how our own apathy has led us to this haphazard way of existing- devoid of reason or purpose, just fumbling around the streets with our heads in our phones, passively falling into the future without any real stake in it. We want to be active in designing our future. We believe that our generation can learn to live mindfully, and peacefully and evolve, thus ‘trans’ as in short for ‘transcendence’. To sum it up, Transviolet is transcendence into a new, violet awareness. We loved that idea, so it stuck.”

Transviolet is currently recording its full-length debut album in Los Angeles, CA.

2/10 – London, UK @ Hoxton Square
2/18 – Minneapolis, MN @ Skyway Theatre
3/15-20 – Austin, TX @ SXSW
6/3-5 – New York, NY @ The Governors Ball Music Festival
6/16-19 – Dover, DE @ Firefly Music Festival