Recent years have shown that the tide against fast fashion is rising. Consumers, especially those of generation Y, are more aware and more concerned than ever with what impact their buying choices have on the environment and on the unfair conditions of the workers behind your chosen threads. Conventional swimwear, like a lot of fast fashion, is often made from unsustainable virgin polyester and nylon. These materials, made from non-renewable petroleum, require off-shore drilling, polluting the oceans with catastrophic effects for marine and other wildlife. Sustainable swimwear, on the other hand, tends to use recycled nylon and polyester, reducing the demand for new material.
With so many swimwear options on the market as well as considerations for fit, bikini shopping can be a complicated task. Hunting down sustainable swimwear options that also perform well and look good can make it even harder, but that’s where this curated list comes in handy. If you’ve tired out the swimwear you already own and are currently daydreaming about sunny beach days and pool parties, then it’s time to dive in and invest in some stylish and quality eco-friendly swimwear. These up and coming brands deliver cool, functional and sustainable swimwear to help you ride the wave of eco-friendly fashion into summer 2018 and beyond.
Spotted in the likes of Vogue, InStyle, and Nylon, this leading eco-luxe swimwear brand crafts its reversible, mix and match sustainable swimwear from ECONYL®, an Italian fabric manufactured in a green facility and made from regenerated waste nylon retrieved from the ocean, removing tons of plastic debris and saving marine life in the process. On top of that, AMARA works to support Mexican communities where these cute suits are made by creating livable-wage jobs, promoting sustainable tourism and cultural exchange in the area and preserving local traditions.
Founded in 2013 by Central St Martins and London College of Fashion graduate Diana Auria, her eponymous sustainable swimwear brand AURIA marries eco-consciousness with flattering and fun, playful styles also crafted from ECONYL®, the innovative yarn made from things like recycled fishing nets and carpets. The brand has collaborated with some big names including Selfridges and Sony and AURIA’s swimsuits have been seen on the celebrities including Rihanna and Daisy Lowe. The designer, Diana has appeared as an expert speaker on the subject of sustainable fashion and has been focusing on making responsibly produced, sexy and sustainable fashion more of an affordable luxury.
Simple and contemporary design combined with perfect fit are the hallmarks of MyMarini, whose design is based on a love of surf, nature and fashion. Designs include double layered, reversible pieces in elegant, sporty styles. While the yarn and labels are made in Germany, the fabric comes from Italy and the swimsuits are produced in Croatia, with care taken so that everyone in the supply chain is paid fairly and has ‘better than good’ working conditions. The fabric they use is certified by the Öko-Tex Standard 100, free from toxins and certified UPF 50+.
Riz aims to offer what they describe as ‘elegantly tailored and ethically made shorts’ that ‘perform perfectly in both the sea and the city’. Started by two friends in 2009, the pair combined experience designing for the men’s swimwear market with concern for the plastic pollution our oceans are faced with after witnessing it firsthand sailing across the Pacific. Each expertly crafted pair of shorts is made from 100% recycled and recyclable plastic and £1 from the sale of every pair of shorts goes towards supporting the work of the Marine Conservation Society.
A newcomer on the scene, minimalist cool brand Natasha Tonic launched in August 2017 with an exciting aspect to their sustainable swimwear design ethos: instead of using polyester, they craft their pieces from a hemp fiber that is anti-microbial, UV resistant as well as being durable and having health properties. With classic silhouettes for the free-spirited modern woman, designed and made in Los Angeles with low impact dyes, we look forward to seeing what brands like this will offer in the form of innovative natural fiber options in the future.
By Fiona Feeney ©FM