RUNRUMMER: The South London Alt-Pop Riser Explores Identity on New Single

25-year old singer-songwriter Runrummer (real name Livi Morris) has always had the drive to follow her own path. Growing up in Birmingham, she moved around Brighton, Lancaster and Canada before settling down in East London, the latter of which has been the birthplace of her sound.

Since developing her sound further and working with London creative hub The Rattle, she’s seen her musical output build to a regular pace and consistent touring opportunities across London and Europe. Picking up support from BBC Introducing, she’s also starting to garner tastemaker support as well. The new single is a 4×4 piece of electronica with pop tendencies, on the new single she states

“ILGH is all about the struggles faced by independent artists in the modern world. Trying to establish yourself as a serious musician whilst holding down a steady job which pays the bills can be a real challenge.  They’re worlds which often clash. Stress, anxiety and depression can feel all-encompassing, whilst drugs and alcohol can feel like an easy release. It’s about striking a good balance, acknowledging what’s good for you and moving forward.”