Katie Price launched her new perfume at Semichem in Castle Court Shopping Centre in Belfast, meeting hundreds of her fans.

Katie took a more casual approach to promoting her new perfume, wearing huge furry boots and a furry gilet on her Sesame Street’s t-shirt and jeans and sporting a classy short brunette style.
Tweeting her way through the experience, the star dragged best friend Gary Cockerill along for support.

Katie said: “I’m so excited about my new perfume. It’s my third and I absolutely love it. I’ve called it PRECIOUS LOVE because over the last year I’ve realised more than ever just how precious love is. And as a tribute to three of the greatest loves of my life, I have used a symbol with the entwined initials of Harvey, Junior and Princess in the centre of the gorgeous hearth-shaped bottle.”
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