LEGO, Barbie and Nintendo feature in the US retailer’s 50-toy selection, alongside a digital catalogue and a charity bear supporting St. Jude Children’s Research Hospital.
Gaming consoles, miniature collectibles and hands-on building kits share space on Target’s 2026 Bullseye’s Top Toys List, which brings together 50 selections for the US holiday shopping season.
Compiled by Target’s toy merchants, the list covers imaginative play, sensory toys, crafts and interactive characters. Picks include the Barbie DreamHouse, Nintendo Switch 2, LEGO’s up-scaled Darth Vader minifigure and Bluey and Pokémon Toniebox 2 starter sets.
Collectibles feature through Mini Brands vinyl capsules as well as Hello Kitty Hatchimals, though magnetic building tiles and the CrunchLabs Egg Drop Challenge offer practical making and critical thinking activities. Target’s own Gigglescape range includes dolls, play kitchens and pretend food sets.
According to Target, list prices start at $4.99, and more than half of the selections are exclusive to the retailer. Several products are still listed as “coming soon”, so inclusion does not mean immediate availability.
Alongside the selection, Target has launched a digital Holiday Kids Catalog featuring nearly 500 items. Available through its website and app, it combines gift browsing with video reviews, toy demonstrations and interactive content.
The list also includes special-edition Gigglescape St. Jude bears in tan and pink. Target will donate $3 to St. Jude Children’s Research Hospital for each bear purchased in stores or online from November 1, 2026, to January 2, 2027.
The full list and digital catalogue are available now through Target’s US website and app, with seasonal displays organised by age, interest and play style.