take that
Marks & Spencer signs up No1 band for Autograph menswear
The UK’s favourite male group, Take That, will be unveiled as the new faces of the M&S Autograph Autumn menswear range, the retailer announced today (19 September). The new campaign, shot by iconic photographer Rankin, features Take That wearing a variety of looks from the Collection. The sequence of shots, taken just two weeks ago in a London studio, show the band members, Gary, Howard, Jason and Mark, both individually and as a group.

Speaking about the new campaign Take That said: “It’s brilliant to be working with such a strong British brand as M&S and to be the faces for the new Autumn Autograph campaign. We were really impressed with the Plan A eco-initiative that M&S launched in January and the commitments the company has made towards greener retailing. It’s really important to us to work with people who share our values as well as make great clothes!”

M&S will also be the official sponsor of the band’s forthcoming Beautiful World tour. Steven Sharp, Marketing Executive Director, commented: “Take That have had a phenomenal twelve months and it’s great to see them doing so well – long may it continue. We are very excited to have them on board especially because of their support for our Plan A work which is at the heart of our business. ”

Suiting prices start from £129 for a mainline Autograph jacket and trouser. Timothy Everest suits range from £199 to £249. The collection will be available from September in 270 stores nation-wide.

The group’s own stylist Luke Day styled the outfits for the shoot. The advertising agency was Rainey Kelly Campbell Rolfe/Y&R. The ad breaks on 4 October in print and on billboards.