T-shirts aren’t just a staple of casual wear, but pieces of flexible clothing that often express our interests, identities, and personalities.
As a result, the t-shirts printing business has become a popular option, especially among young entrepreneurs looking for a relatively inexpensive business venture. That’s because T-shirts are cheap to source, require little investment capital, and have a universal appeal.
So how do you start your own t-shirts printing business? Is there a lot of money involved? What equipment will you need? We take a look.
How to Get Started
Just like any other business, t-shirts printing requires capital to get started. You’ll need some cash to source plain t-shirts, buy a computer (if you don’t have one) and graphic design software.
You’ll also need to invest in a good inkjet printer (click here for a list of the best inkjet printers you can use) to do the printing. Also, you’ll need some basic graphic design skills which you can acquire through local training.
If you’re on a shoestring budget, you don’t need to rent a big office. You can create a studio in one of the vacant rooms in your apartment or carve out one from your verandah or bedroom. Once you’re set-up, follow these steps to get the business up and running.
1. Find a Niche for your T-shirts Business
T-shirts printing is a very competitive business and finding a niche can help you build a successful printing business that will stand out from the crowd.
Identifying your market niche will help you determine answers to questions like what quality your t-shirts will be and how much time to dedicate to each. For example, if you’re designing t-shirts for gym enthusiasts, you’ll want to use performance fabrics.
This differs in quality and price from the fabric you would use for lifestyle brands. Also, associating yourself with a particular niche makes you an expert in that field and you’re likely to get a lot of referrals from experts in your niche.
2. Design Your T-shirts
It can be quite difficult to determine what sort of design will pique public interest, so you may need to test different ideas.
Be sure to create high-resolution designs that will look good on different t-shirt sizes. You may also want to test your design before investing time and money into printing. The best way to do this is to seek out the opinions of ideal buyers (from your market niche) and hear their feedback.
3. Make Your Business Legal
You don’t want to sell your first batch of one hundred t-shirts only to run into trouble with the authority.
First, determine your business structure (sole proprietorship, incorporation, etc) then get the relevant permits and licenses. Registering your business not only helps to build trust and credibility but also gives you peace of mind when conducting your business.
4. Market Your T-shirts Business
Lastly, you’ll need to market your t-shirts printing business. You need to spread the word about your business and let customers know why they should choose you over the competition.
Create a killer value proposition and make sure to leverage social media and the relevant online platforms. Send samples alongside discount codes in all your niche sites and if possible, leverage paid advertising such as Facebook Paid Ads.
We hope this article will help you start your own t-shirts printing business. Feel free to comment and share.