So Below returns with ‘Ruin’

So Below, the intriguing project led by New Zealand born goth-pop artist Madeline North, returns with ‘Ruin’. A wonderfully silky and dark, electropop bijou, co-written with SOMBEAR of Now, Now and Chelsea Jade – with additional production from The Naked and Famous’ Aaron Short.

“‘Ruin’ acts as an ode to disappointment, emphasizing the emptiness after placing your trust in those who do not deserve it…”

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Photo by Nina Jordan