Ridi releases lush 80s Bollywood-inspired pop song ‘Bang Bang’

"It felt really important to me to create a track that allowed me to express not only my culture but billions of other people's culture in a beautiful light"
9 December 2022

Ridi has a new song called Bang Bang. The Swiss-based Indian-born singer-songwriter, who is currently studying engineering in London is proving herself as an exciting, multi-faceted artist.

Bang Bang is a lush 80s Bollywood-inspired pop song, with a powerful tone and sultry lyrics. The track brings in a touch of the past and combines it with modern sounds resulting in a timeless feel all throughout the song.

Produced by Jungle Boi, who has worked with Zayn Malik and other renowned artists, the sophisticated production is founded on Ridi’s trademark vibrant style and captures her Indian heritage.

Speaking about the release she says: “In a time of cultural acceptance and understanding, it felt really important to me to create a track that allowed me to express not only my culture but billions of other people’s culture in a beautiful light. I wrote and composed the track – as I do with all my music – so it authentically told the story of who I was.”

Ridi is also the founder of a foundation called Stop The B, which encourages young people to speak up against bullying by creating a social media platform with over 27,000 followers and celebrity support, including international footballer Ronaldinho.

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