REIN QuickFire Questions

"REINCARNATED is a metaphor for saving yourself. About setting yourself free from the matrix. It's a hell of a ride. In the video, I am saving my captured clone who is locked up in an industrial facility guarded by a secret government project."
15 April 2021

By Vee D

Stockholm-based artist / producer / label owner REIN, unleashes at once a sleekly lush & rowdy visual clip of REINCARNATED and a menacing warning on new track DYSTOPIA. REINCARNATED is the working title of her stunning debut album out now.

What was the first album you bought?

I think it was Deep Cuts by The Knife, I was 13 years old.. I loved ”Heartbeats” so much and still do. That album is the soundtrack of my youth. 

Who are some of your biggest musical inspirations and why?

Keith Flint from The Prodigy and Kraftwerk. I love Keith Flint’s aggressive punk energy and Kraftwerk because of their creative beats and innovation.

What are some non-musical inspirations that motivate your music?

You know.. life, struggles and experiences. People…places…dreams…trauma…movies…fashion…dance…

Tell us about your new video for ‘REINCARNATED’?

It’s a metaphor for saving yourself. About setting yourself free from the matrix. It’s a hell of a ride. In the video, I am saving my captured clone who is locked up in an industrial facility guarded by a secret government project. I wanted the video to be my thriller in a medley kind of way with the same concept from the album, to make the visions come alive basically.  I wanted to extend REINCARNATED and give it the love it deserved

What have you got lined up for 2021?

I was supposed to have a tour this year but it is postponed to next year. I am working in the studio at the time and maybe there will be a cool feature and a livestream. I can’t tell you more than that. 

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