PetShopBoysElectric 1 Photographer John Wright JPGCheck out Pet Shop Boys’ amazing new video for ‘Axis’, taken from their glorious studio album ‘Electric’, the first to appear on their own label x2 (via Kobalt Label Services), released on July 15th and produced by Stuart Price.

The result is as uncompromising a collection of dance anthems as Pet Shop Boys have ever made.

On the new album Pet Shop Boys say: “’Electric’ is very much set on the dance floor. Our latest album often evolves as a response to our previous album and, whereas ‘Elysium’ had a reflective mood, ‘Electric’ is pretty banging! And working with Stuart Price on a studio album is something we have wanted to do for a very long time”.

Stuart Price says: “Making ‘Electric’ was an exciting experience. We recorded it between Berlin, London and Los Angeles using various techniques between old school synth and drum machine programming and new school computer mangling. For me it was a chance to work with two people who shaped so much of my musical taste, yet who keep on pushing farther in both a natural and unexpected fashion.

‘Disco’ (from 1986) was an album that always spoke to me because it blended song arrangements with dance floor mixes, and that is what ‘Electric’ felt like to make. Allowing songs to be full length without considering the pop rules, disregarding classic structures and instead just working instinctively on what was fun and danceable.”

Pet Shop Boys ‘Electric’ tour dates:
13 May Movistar Arena, Santiago, Chile
16 May Luna Park, Buenos Aires, Argentina
18 May Conmebol Bourbon Convention Center, Asunción, Paraguay
22 May Credicard Hall, São Paulo, Brazil
25 May Centro de Eventos Bima, Bogota, Colombia
3 June Oktiaborski Concert Hall, St Petersburg, Russian Federation
5 June Crocus City Hall, Moscow, Russian Federation
9 June Falconer Salen, Copenhagen, Denmark
11 June Grand Rex, Paris, France
15 June Sónar Festival, Barcelona, Spain
18 June O2 Arena, London, United Kingdom
20 June Manchester Arena, Manchester, United Kingdom
23 June Nokia Hall, Tel Aviv, Israel
26 June Life Park, Istanbul, Turkey
29 June Peace & Love Festival, Borlänge, Sweden
1 July Dortmunder Music Week, Dortmund, Germany
3 July KV Arena, Karlovy Vary, Czech Republic
5 July Õllesummer 20, Song Festival Grounds, Tallinn, Estonia
7 July Ruisrock Festival, Turku, Finland
9 July ZMF, Freiburg, Germany
10 July Tollwood Festival – Musik Arena, Munich, Germany
16 July Ejekt Festival, Athens, Greece
9 August SonicMania, Tokyo Makuhari Messe, Tokyo, Japan
11 August Summer Sonic festival, Tokyo, Japan
17 August Skeeno Hall, Jakarta, Indonesia
24 August Impact Exhibition Center, Bangkok, Thailand
6 Sept Berlin Festival, Berlin, Germany
12 Sept The Jackie Gleason Theatre, Miami Beach, USA
13 Sept Mahaffey Theatre, Saint Petersburg, Florida, USA
14 Sept Symphony Hall, Atlanda, Georgia, USA
16 Sept Beacon Theatre, New York, NY USA
17 Sept Beacon Theatre, New York, NY USA
19 Sept Music Centre at Strathmore, Bethesda, Maryland, USA
21 Sept House of Blues, Boston, Massachusetts, USA
22 Sept Mann Centre for the Performing Arts, Philadelphia,
24 Sept Olympia Theatre, Montreal, Canada
25 Sept Sony Centre for the Performing Arts, Toronto, Canada
28 Sept Auditorium Theatre, Chicago Illinois, USA
2 Oct Paramount Theatre, Seattle, Washington, USA
3 Oct Queen Elizabeth Theatre, Vancouver, Canada
4 Oct Arlene Schnitzer Concert Hall, Portland, Oregon, USA
5 Oct Fox Theatre, Oakland, California, USA
8 Oct Copley Symphony Hall, San Diego, California, USA
11 Oct Hard Rock Hotel & Casino – The Joint, Las Vegas, Nevada, USA
12 Oct Shrine Auditorium, LA, California, USA

Photo by John Wright