Novaa Quick Fire Qs:Berlin’s Novaa continues to soar with her latest offering, AI Am In Love, an offbeat sci-fi oddity shimmering with flickers of electronic, indie-pop. She takes time off her busy schedule to indulge us in some Quickfire Questions. Watch AI Am In Love now…
What was the first album you bought?
Unfortunately the first album that I bought was the most trashy one you can possibly buy. It’s by a German girl band that sang songs for kids. Their most “famous” song was the ketchup song – but a German version of it. I’m not ashamed of buying it – young Novaa definitely had some fun dance parties with those songs back then – but I’m definitely not proud of it.
Who are some of your biggest musical inspirations and why?
A few years after my ketchup song era, I came across the Little Earthquake album by Tori Amos. My mum owned it and luckily I found it sitting on a shelf in our living room. This album is probably the most important one when it comes to my musical / songwriting inspiration. The way Tori talks to you in her songs is raw and open and honest and I have never heard anything like it, not back then and not now.
What are some non-musical inspirations that motivate your music?
Isolation and silence inspire me a lot. That’s not the best thing when it comes to having a functioning healthy social life. But when I am all by myself, sit in silence, shut out the world and listen to whatever wants to be turned into music, I am the most creative.
Tell us about your new track AI Am In Love.
A couple of years ago I had the idea to write an album about the future. It was not defined yet and more of a vague feeling. But after some time and writing the first songs it solidified more and more. AI Am In Love is one of the core pieces of this album. It’s about falling in love with an artificial intelligence and feels very human, almost naive to me. I wanted to approach complex technologies in a human and emotive kind of way so that people can connect to it emotionally. To understand something like AI fully you have to be an expert on the topic. But to be affected by it you don’t – these kind of technologies affect or will affect all of us. So when it comes to setting boundaries morally and legally we should all talk about it, in public, in politics, in daily life, in schools, at work, at home. That’s why I wrote this whole album. I want to help raise awareness when it comes to the challenges of the future. Because we will have to face most of them very soon or we’re already facing them.
Past ‘AI Am In Love’ what can we expect from you for the rest of 2019?
There is another new song that I will release (some time in December) and we’re shooting a video for that in November. As well as AI Am In Love it’s also a song of my second album The Futurist. I’m especially excited for this release as it’s my hidden favorite track of the second album.
Photo by Anna Tiessen