An online boutique for a new ethical accessories brand launches this month, offering a range of leather bags created from recycled leather jackets, discarded silk ties and unwanted curtains.
Sequel London was set up by cousins Laura Queening and Claire Baigent to reduce waste and encourage sustainability in fashion. The pair select unwanted clothing from Oxfamâ€™s Wastesaver warehouses, and recycle the material to create contemporary accessories which can be used for another generation.
Only available to buy online at sequellondon.co.uk, the Spring Summer 2010 collection consists of a range of six designs, which are priced from Â£39 to Â£79, and offer bespoke, durable styles at high-street prices.
The aesthetic of the first collection features leather covered button details, and a removable recycled silk tie decoration, which has been used to add colour and texture to the range. Linings are made from off-cuts of high-quality second-hand curtains, all of which have been donated to Oxfam, and provide the details which make each individual Sequel product unique.
The tie details on each bag will vary depending on the stock donated to charity, so no two bags will be the same. The whole range is available in black leather, with some styles available in either black or brown.
Sequel London use recycled materials wherever possible, with all swing tickets, packaging and stationery made from recycled paper. The company also aims to reuse whatever materials it can on a day to day basis. All Sequel London accessories are made in London.
All products are designed by Laura Queening, who graduated from London College of Fashion in 2007, with first class honours in Fashion Product: Accessories.
Commenting on the launch of the online boutique, Queening said: â€œWe decided to launch Sequel London as a way of encouraging sustainability in fashion, by using those cast-offs that most of us have in the back of our wardrobes, to produce classic, beautiful pieces which can be worn with pride time and again.
â€œFashion can change so quickly, and often we see clothing that is in excellent condition, but wouldnâ€™t be worn by the more fashion conscious among us! We only choose the best quality material, even if the clothing itself has long since passed its fashion sell-by date, and from that we make a new product, reducing waste and offering something different in todayâ€™s disposable lifestyle.â€
For more informationÂ visit www.sequellondon.co.uk.