With the rather engaging and clever video for new track No More, pop princess KERRIA takes a powerful stand by recruiting 90 TikTok Influencers To Encourage People To Speak Up...“
During the pandemic – explains KERRIA – we created a social project with incredibly talented people from all over the world. A project which is made to bring the world together despite the isolation. No More is inspired by our current events with the message to speak up and support each other. Big thank you to every single person that participated in this project! I’m happy we were in this together and now to able to call you my friends...”
So, what’s up, KERRIA? What’s on your mind?
I’m really good, thank you. It is nice to finally be able to leave the house. I ’ve been in quarantine since March till now really. I’ve been tying to keep myself busy and positive during these difficult times. I’ve also been learning new skills like jump rope, doing online marketing and music courses while also having online studio session via Zoom. So overall, I can say that my quarantine time has been pretty productive.
Tell us everything about the single ‘No More’
‘No More’ is about an abusive relationship which goes nowhere but south. A feeling when you are no longer capable of holding things to yourself. When “enough is enough” and it’s time to stick up for yourself. No more feeling trapped in your own thoughts. No more allowing that someone put you down and not do anything about it in response. Having that will power to do what’s right and finally speak up. The line “turn me on the radio” stands for being heard everywhere possible. You are no longer being silent, you are no longer afraid to speak your truth and that someone who’s hurt you, will get the message whether they like it or not.
Could you briefly describe the music-making process for this track?
‘No More’ took quite some time to nail. I’ve written this song with a Ukrainian producer Artem Pivovarov. Due to the pandemic and lockdown, many of my other releases were put on hold due to not being able to attend the studio. Having ‘No More’ as an “almost finished project” it felt like the perfect moment to have the song mixed and mastered in order to release it during these times. To complete the song, we reached out to a UK based producer Andrew Kingslow. Andrew was able to transform the song giving it a new feel, making it more dynamic and uplifting.
The idea of doing a social music video project came during the pandemic when I understood that I won’t be able to shoot a proper video. Having started a new TikTok account during lockdown, I noticed the number of trends and creative people on it. I became a big fan of TikTok myself and started to enjoy making content and even received good recognition on there. TikTok pretty much gave the idea to make a music video with as many of their creative influencers. It is such a diverse platform with so many incredibly talented people that are willing to express themselves in many different fields. This is why I wanted to combine their unique skills with a strong message of the song based on what’s happening today, and put it all into one big project.
Really liked the video for No More. Share with us the concept behind it.
The idea of doing this project came during quarantine, when I understood that I won’t be able to film a music video for ‘No More’ while on lockdown. However, this situation opened new opportunities which if not for the pandemic, my team and I probably would not think of. Having started a new TikTok account during lockdown, I noticed the number of trends and creative people on it. I became a big fan of TikTok myself and started to enjoy making content and even got good recognition. TikTok is pretty much what gave the idea to make a music video with as many of their creative influencers involved. It is such a diverse platform with so many incredibly talented people that are willing to express themselves in many different fields. This is why I wanted to combine their unique skills with a strong message based on what’s happening today, and put it all into one project.
Which animal would best suit your personality?
I think a dog would suit me best. I’m a very family-oriented person. I love spending time with my close people and loyalty means everything to me. I consider myself a very loyal person which is why I expect something similar back. I’m very open and warm. If I let someone into myself, I end up giving everything to that person. However, I also have a wild side to me where I like to do things spontaneously and I can be quite hyper when I become excited for something.
Who are your musical icons?
I’m a huge fan of rock bands however I also love many pop artists. I love ACDC and from current bands, I enjoy listening to Imagine Dragons and 5 Seconds of Summer. Christina Aguilera and Pink have always been my pop icons.
What was the first album you purchased?
Christina Aguilera – Stripped.
Which artists are you listening to right now?
I’m really enjoying Dua Lipa’s new album and I tend to listen to Bebe Rexha quite a lot. Her songs are very uplifting.
How would you describe your fashion style?
My fashion style varies as I like to be transformed. I love going out there and having a bold look when it comes to performing and doing shoots. However, whoever knows me, knows that deep down I am a sweats outfit /casual kind of girl. I love to have my comfort on daily basis.
What does the rest of 2020 hold for you?
I’m currently continuing with my online studio sessions. I’m working on a new EP, which I’m very excited about. It is going to be something fresh. I’m also planning to build my own band to create a new set so I could hit the road in 2021.