Cardiff-based LOYD returns with Kill The Dream, the third single from FRESH MEAT, released via Femme Fatal Records.
Written by LOYD and produced by Edward Russell, the track reframes the mobile phone as a system that erodes creative intent rather than enabling it.
Runs on contrast; clean, high-gloss synths against a darker core. Front-facing topline, no overbuild. Hooks land, tension stays internal. Tight sequencing, controlled dynamics, vocal cuts through clean.
FRESH MEAT is already in motion. Bandcamp pre-orders live with support from Creative Wales and Pyst Music Fund, plus vinyl and cassette formats. Early access bundles Kill The Dream with Ego Death and Lethal Injection, keeping the rollout continuous.
LOYD holds a genre-fluid electro-pop lane, grounded in identity and lived context. Melodic on the surface, tension underneath.
Kill The Dream holds its ground. Lean system, controlled pressure, concept first.