LL UNVEILS ‘S A L T’ SELF-DIRECTED VIDEO: ‘CHOOSE THE LIGHT OR STAY IN THE DARKNESS’

LLFollowing the unveiling of the swell self-directed video for ‘LIE’, singer/songwriter LL shares the new video for ’S A L T’, one more taste of her alluringly silky, futuristic RnB-Pop work, produced by 24-year-old multi instrumentalist Eclectic.

The suitably eye-catching, also self-directed video for ’S A L T’, features Jamal K. Crawford.

LL explains: “When we think of pain, we often associate it to the negative, heart break etc. but for the destructive, broken soul, there’s actually a different kind of pain in healing and being loved. There’s a beautiful conflict here. ’S A L T’ is the natural metaphor to express this – it’s used to clean and heal wounds but it hurts. It’s raw, just like the track and there’s room to play with a concept like this and explore much deeper connotations…

Like when a destructive soul comes into the light, it can sometimes push away things that are beneficial. That’s a relatable notion to me and where the next layer comes in…Choose the light or stay in the darkness”.

On her ethos, the intriguing new artist points out: “I think we use gender, sexuality and age too quickly – there are more interesting ways to describe myself and others.”

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Photography by Dawn Marie Jones