Lana Del Rey’s Coachella set ignites 132% surge in searches for ‘Baby Blue Dress’

"These findings show just how captivated music lovers have been with Del Rey’s Coachella performance, highlighting the singer’s ability to spark an all-time high in online searches for her dress"
18 April 2024

Lana Del Rey’s return to Coachella sparked a 132% spike in searches for ‘baby blue dress’, as confirmed by Pinterest data. Boohoo experts note unprecedented interest, while Google Trends show a 62% increase in US searches over a year.

Del Rey’s iconic performance, featuring surprise guests Billie Eilish and Jon Batiste, mesmerized fans, with her sparkling blue dress stealing the show.

Boohoo‘s spokesperson attributes the surge to Del Rey’s enchanting stage presence, cementing her influence in music and fashion:

“As the highly anticipated headliner at Coachella, Lana Del Rey’s stunning baby blue dress glittered on stage while she performed. Paired with sparkly heeled boots and her new hair color, fans adored her look and are keen to replicate it. These findings show just how captivated music lovers have been with Del Rey’s Coachella performance, highlighting the singer’s ability to spark an all-time high in online searches for her dress.” 

Source: Pinterest Trends and Google Trends. 

Methodology: Pinterest Trends and Google Trends were used to identify the percentage increases of ‘baby blue dress’ following Lana Del Rey’s Coachella set on the 12th of April

Google Trends
Pinterest Trends