Kylie Minogue has been voted the most inspirational breast cancer star in a recent online poll conducted by a market-leading mastectomy-wear specialist.
The star’s willingness to speak openly and honestly about her treatment, helping to raise awareness of breast cancer, propelled her to the top of bra specialist Amoena celebrity hotlist, which also included Linda McCartney, Olivia Newton John and Sally Whittaker.
Kylie also inspired many women to be more direct about their own fears, encouraging them to believe they would get through their ordeal.
As well as looking to celebrities for inspiration, many women said that support from family, friends and other women who had also been through breast cancer treatment, was the biggest motivator.
Says Rhoda White, Amoena’s marketing manager: “Undergoing a mastectomy can badly damage a woman’s body confidence and self-image, and celebrities like Kylie play a vital role in raising public awareness. But women also take great encouragement from seeing how well their peers cope with breast cancer.”
To prove the point, Amoena has used breast-operated women to model lingerie and swimwear in its latest marketing campaign: “We hope they will show other women just how good they can look after breast surgery,” says Rhoda.
The new range of mastectomy-wear by Amoena can be purchased online at www.amoena-online.co.uk.