By Vanessa B
This holiday season, mega clothing brand Gap has joined forces with none other than pop icon Katy Perry to underscore the importance of love, kindness, and acceptance with its new campaign, ALL TOGETHER NOW.
Perry’s remix of “All You Need Is Love,” an acoustic cover of the Beatles’ classic, was recorded for a new Gap holiday advertisement.
Gap will be donating $1 for every stream of the new track on Spotify, up to $100,000, to Baby2Baby – a nonprofit, long supported by Katy, that provides children living in poverty with all the basic necessities that every child deserves.
Promoting the collaboration, the singer said: “I’m always excited to work with brands that are going the extra mile to make this world a better, happier place. Reimagining one of the most recognizable and emotional songs of our time with an iconic brand like Gap, having such a special and important message, has been a dream. And what better reason to partner than bringing people together to spread joy for the holidays and raise money for Baby2Baby, a charity that’s close to my heart. Children are our future. We need to lift kids and help them find their value, self-worth and self-respect.”
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