Rimmel_London1London’s cool crowd congregated at the ultimate birthday party to celebrate the imminent 180th anniversary of edgy make-up brand Rimmel.

The fashion elite partied with Rimmel ambassadors Kate Moss (with her husband Jamie Hince) and Georgia May Jagger, arrived at The Savoy Hotel in authentic London style in Rimmel-branded black cabs.
Rimmel_London7Rimmel_London5Rimmel_London9This must-attend, invite-only event was a fabulous reflection of Rimmel’s cutting-edge style – past, present and future. Rimmel_London2Guests also witnessed a unique fashion show and enjoyed a surpriseperformance from the capital’s hottest music artist, Rita Ora, who, as recently announced, is the latest style icon to collaborate with Rimmel. Rimmel London: 180 Years Of Cool - PartyKate Moss with her husband Jamie Hince.

Rimmel_London3Rimmel_London4Rita’s exclusive capsule colour collection will be released in March 2014, ensuring that Rimmel is beginning the next 180 years with a bang.Rimmel_London15Showcasing the look of tomorrow, Rita went on to thrill party-goers by performing her hit singles ‘Shine ya light’, ‘Hey ya’ and ‘RIP’, followed by DJ Fat Tony – a close friend of Kate Moss – on the decks to keep the party pumping. There was no doubt that the Rimmel event was the envy of London town. Rimmel_London16To kick-off the event, guests were treated to a celebration of Rimmel’s 180 year history and 180 years of ‘London cool’ through fashion, make-up, video and music. Rimmel’s trend-setting heritage was brilliantly brought to life through a stunning fashion show involving 18 models representing 18 iconic looks from 1834 to 2014. Rimmel_London11Rimmel_London10Rimmel_London13Rimmel_London14

Happy Birthday Rimmel!

Photos by David M. Benett / Getty Images